The picture for the iPhone 6, iPhone 5S, or whatever Apple decides to call
the seventh generation iPhone is becoming more clear thanks to an increasing
array of rumors which overlap each other and are evolving to create a basis of
legitimacy. Whether the new device keeps the styling of the iPhone 5 and becomes
the iPhone 5S, or moves to a new cosmetic styling and becomes the iPhone 6, is
still anyone’s best guess. But regardless of body style, the new iPhone will
come in more colors, multiple options, and in some parts of the world will come
in a cheap plastic housing instead of its signature bulletproof glass and
metal.
The screen size and color changes, despite not adding much to the iPhone 6
or iPhone 5S experience for most users, will drive sales significantly if
consumer sentiment is any indication. Most people who buy an Android phone over
an iPhone claim that “choice” as the determining factor in their buying
decision, but then proceed to nearly all purchase the same specific Galaxy model
from the same specific vendor. But with Apple offering the iPhone 6 in colors
which go beyond black and white, and impractical screen sizes above four inches,
those same consumers will view Apple as offering “more choice” even as most of
them continue to buy the black four inch model of the new iPhone 6. Consumers,
it seems don’t want to make individual choices. They merely want to be able have
the option and then not exercise it.
It’s a game Apple will have to learn how to play, pointless as it may be,
if it wants the iPhone 5S or iPhone 6 to retain the world’s #1 selling
smartphone mantle which the iPhone 5 currently holds.Speaking of world sales,
the iPhone 6 (or something lesser than the iPhone 6) is rumored to be offered in
a low cost model that’s made from the same cheap plastic as the Galaxy. The
reason: in the U.S., carriers will sell the iPhone 6 for about two hundred
dollars thanks to contract subsidies. But in other nations where contracts and
subsidized pricing don’t exist, Apple must sell the iPhone for its full retail
price. By making a cheaper iPhone alternative for those nations, Apple has a
better shot at competing there. It’s not clear whether the “cheap iPhone” will
also be sold as a free-with-contract model in the U.S. alongside the iPhone 6,
or will be strictly an overseas affair.
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